The Quiet Death of the Major Re-Launch

Sun, 30 Nov 2008 17:14:00 -0500

I just saw this cool article on the User Interface Engineering website, called The Quiet Death of the Major Re-Launch. This article calls out the "big relaunch" as being a potential pain point with users, and I have to agree whole heartedly. It doesn't really mention it in the article, but I think incremental role out of new features can also help to make realistic expectations for the results of updates. Its hard to get over hyped about updates to a single navigation menu. It also doesn't say that this is the perfect way to find out what changes are increasing your conversion rate; implementing one change at a time over a period of weeks lets you know which change is having an impact, and how.

Web Design for ROI

Wed, 19 Nov 2008 10:03:00 -0500

I've been working on tons of little projects the last couple of weeks, but unfortunately, they have all been generated by Web Design for ROI by Lance Loveday and Sandra Neihaus. This book is awesome. Its got me looking at all kinds of sites and thinking, "How can I maximize conversion on this?" If you do anything remotely like front or user interface design, this book is for you.

Jon Hartmann - Conversion and SEO

The Quiet Death of the Major Re-Launch

Web Design for ROI